IT has become the backbone of every organization as businesses look for ways to use technology to achieve their visions and radically improve performance in areas such as business model innovation, value proposition design, enhanced customer experience, and workforce optimization.
The focus is shifting rapidly towards seeing ourselves as digital businesses, impying that technology will increasing drive business change, rather than reacting to it. The way in which organizations cope with this shift of emphasis will have a dominant impact on their ongoing success. Forrester has characterised this as seeing every business, by 2020, as becoming either a digital predator or digital prey .
The predators in this context will be the companies able to achieve digital mastery, harnessing digital to create new sources of value for customers. The prey will remain Digital Dinosaurs, unable to evolve their proven business model before it is too late.